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Isaac Hayes of "South Park" Debuts
as New Character on "The Kellys"

LOS ANGELES – (BUSINESS WIRE) – Oct. 12, 2005

SportsBlast, a producer of innovative animated content for the Internet and traditional media, announced Academy Award-winning R&B artist and the voice of Chef on Comedy Central's South Park, Isaac Hayes has voiced a new character on The Kellys, the first animated series about a stock car racing team. The next episode, "Qualified," will be available starting today, only on www.nascar.com.

The Kellys is a series about a dedicated racing family that hails from Vermont, whose fans root for them as the most popular underdogs on the racing circuit.

According to Peter Kjenaas, producer and director of The Kellys, Hayes plays Troy Walker, the new Team Kelly sponsors' representative. Catherine Bell stars again as Red, a red-hot and perfect match for Denny Kelly, the team's lead driver.

"We are honored to have such talented artists as Isaac Hayes and Catherine Bell join the cast of The Kellys," said Kjenaas.

About SportsBlast

SportsBlast, LLC. is a privately held animation and multimedia development and production company founded by Emmy-winning voice-actor Nancy Cartwright, best known as the voice of Bart Simpson on the long-running hit animated series, The Simpsons. SportsBlast creates innovative content and shows for both the Internet and traditional media with a focus on animated entertainment for the sports world.

For more information about the company, contact Peter Kjenaas at
(818) 882-7297 or at peter@sportsblast.com.