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The Kellys Animated Series Launches New Online Games

LOS ANGELES & ATLANTA–(BUSINESS WIRE)–March 29, 2006
As the number of Internet users and online gamers continue to increase, SportsBlast, a producer of innovative animated content for the Internet and traditional media, today announced the release of two new games, “Chip’s Revenge” and “Smoke Your Tires II”. All games can be found on The Kellys online game room located at www.teamkellyracing.com, and gamers can play online through their Web browser.

Team Kelly Racing currently receives 40,000 - 100,000 unique visitors per week, and is anticipating growing that number through the expansion of its online game room.

“We have all witnessed the success of the gaming industry, particularly in the online arena where gaming is booming,” said Peter Kjenaas, president of SportsBlast. “As a company that produces and develops Web content, creating online games to support our Web animated series, The Kellys, was a natural progression. These games allow our fans to feel as though they are a part of the excitement with the ease of never leaving the computer.”

Smoke Your Tires II allows gamers to feel the rush of the race as they speed around the track while avoiding a minefield of obstacles. An enhanced version of the classic, this game allows users to do doughnuts throughout the track, all the while trying to avoid crashing. Players can also customize their cars, selecting color and logos to create the perfect car to meet their racing style.

In Chip’s Revenge, players launch blobs of grease at The Kellys characters, gaining or losing points depending on whom they hit. Gamers can choose from three difficulty levels, posting their highest score on the Web site. Currently in beta testing, the company expects to go live with a third game, “Create Your Own Character” shortly.

Developed and produced in association with Turner Sports Interactive, The Kellys is a critically-acclaimed, animated Web series about professional stock car racing. It is the first animated series to take fans behind the scenes and into the heart of a stock car racing family trying to win on the big circuit.

The Kellys has received numerous industry and independent film awards, including a Silver Remi at WorldFest and a Gold at the Aurora Awards, and has received glowing reviews from multiple media sources including Sports Illustrated, USA Today, Entertainment Weekly, the Hollywood Reporter, Variety, and Animation Magazine, among many others.

About Turner Sports Interactive

Turner Sports Interactive became the exclusive producer of NASCAR.COM when it acquired all of NASCAR’s interactive rights in October 2000. Since its relaunch in February 2001, NASCAR.COM has continued to consistently grow its reach to millions of stock car fans each month by leveraging the popularity of the sport and a collection of unique and original features. In 2003, NASCAR.COM was awarded an Emmy(R) by the National Academy of Television Arts and Sciences for use of advanced media in its PitCommand application, part of TrackPass subscription offering. Today, Turner produces over two-dozen original weekly features, applications and shows for NASCAR.COM along with the most comprehensive editorial coverage of sanctioned stock car racing, making it the largest racing site in the country. Turner Sports Interactive also produces PGA.com, the second largest golf site in the country.

About SportsBlast

SportsBlast, LLC. is a privately held animation and multimedia development and production company founded by Emmy-winning voice-actor Nancy Cartwright, best known as the voice of Bart Simpson on the long-running hit animated series, The Simpsons. SportsBlast creates innovative content and shows for both the Internet and traditional media with a focus on animated entertainment for the sports world.

For more information about the company, contact Peter Kjenaas at 818.882.7297 or at peter@sportsblast.com.